The Important Role of Email in Business

Is email dead? Is it old news? According to a study made in 2019, there are 3.9 billion active email users globally.

The importance of email in business cannot be understated. It is still the preferred method of communication in professional settings, whether between colleagues or closing deals with clients. Due to social distancing, the rate of email being used in professional settings has increased significantly. With the costs of data being lower to send an email than being on a 30 minute call, many still use email as a default means of communication for business inquiries.

Email as a means for responsive interaction.

On average, professionals receive 120 new emails per day, and only respond to 25% of them, according to this study.

What makes the 25% different to the remaining 75%? The answer lies in the format. This doesn’t just apply to cold emailing either, this applies to responses to client inquiries as well. It’s no secret that at some point or another we’ve sent a response to a client inquiry and didn’t get a response back, despite follow-ups, this becomes more apparent when our product pricing was already made available to the client before the inquiry was made.

Being aware of how your responses impact client perceptions of you and your business could mean the difference between the 25% and 75%.

How do I know that I’m responding right?

There are various methods top client relationship managers and sales professionals use to close deals via email, and we’ll be highlighting those in our free to join webinar on 31 July at 09:00am.

Click here to register and receive the link via email.

We’ll be unpacking some of the biggest tips in formatting your email professionally, especially for client responses. It’s free. It’s only for 30 mins. It will make a big impact on how you format your emails for better response rates and better professional perception.

See you there!